Base rate – A flat fee charged at the beginning of the ride.The factors below contribute to the cost of an Uber. This pricing model also may take into account a base fare, a booking fee, surcharges, tolls, and dynamic pricing. If your city uses this model, you will see a range of potential prices when you input your destination. This model charges either a minimum price, or a price based on the time and distance of a trip. Uber uses “post-trip prices” in cities that don’t offer upfront pricing. Post-trip prices: The other pricing model What does all of that actually mean? Some factors are easy to figure out, but “Dynamic pricing” complicates things because Uber doesn’t define exactly what it is.ĭynamic pricing can increase the cost of a ride during busy times, and it may even be personalized to an individual rider. If you dig into Uber support documents, you’ll find that upfront pricing is based on a base rate, the estimated length of the trip, “dynamic pricing,” a booking or marketplace fee, route-based adjustments, and applicable promotions. Ride with Uber! Click here to sign up How does Uber calculate Upfront prices?
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